Xerox genuine toner vs. bargain brand toner – Why does it matter? Toner is the lifeblood of your Xerox printer or multifunction printer. Without toner, you have a large scanner or paperweight. Obviously, we recommend that you use genuine Xerox toner in your machines. You might be tempted to use a bargain toner but I would like to caution you against trying the bargain brands. In the case of toner, you really do get what you pay for. In the long run bargain toner can end up costing you more by causing problems with the printer and causing you large replacement or repair bills. The quality of your prints may be effected and you could lose valuable business because of poor quality output.